Why We Chose ‘iKindU’ – and What the Name Stands For

When launching a new shop, choosing a name is more than just a formality – it’s a matter of the heart. The name should express what we stand for: our mission, our values, our vision. With iKindU.com, we want to support parents on their journey to create a more mindful, kind, and harmonious family life. But what does the name actually mean?

iKindU is made up of three simple but meaningful parts:

• i – stands for inspiration, intuition, identity. It evokes the personal, the digital, but also the inner self. It’s about you – as a mother, a father, a human being – raising your children with awareness, curiosity, courage, and a willingness to grow.
• Kind – (The child) is the core. It’s the heart of our shop and the center of every family. All of our books, guides, and materials revolve around what children need – and how parents can support their development with love and wisdom.
• U – that’s you. Directly addressed. Clearly, and without detours. Because you, as a parent, make the difference. It’s your mindset, your attention, your willingness to look closer – and sometimes take a new path.

Together, it becomes: iKindU – I, the Child, and You.
A triad of connection, relationship, and growth. A name that reminds us how everything is connected – and how important it is to place the child at the center without losing yourself along the way.

Why This Name?

We spent a long time thinking about what kind of name wouldn’t lecture or promise “the one truth,” but instead empower, inspire, and encourage parents. iKindU sounds modern, clear, and friendly – and leaves room for interpretation. Just like our books: they don’t dictate rigid rules but invite you to think, feel, and reflect.

Our goal was to find a name that is internationally understandable, memorable, and emotionally resonant. Because family is a universal topic – and the challenges of raising children with love are often quite similar around the world. Whether it’s defiance, school struggles, sibling conflict, or just the daily ups and downs – we want to be a real help to parents. No pressure. No pointing fingers. But with heart and clarity.

What You Can Expect from iKindU

At iKindU.com, you’ll find books, guides, and little everyday helpers to support you – whether you’re currently navigating a tough phase or simply looking for new inspiration for your family life. Everything we offer has been carefully curated with love and one goal in mind: To make your everyday life as a parent easier, kinder, and more connected.

We’d be delighted to have you be part of this idea.
Because good parenting isn’t about perfection – it’s about conscious choices. Every single day.

Welcome to iKindU – the shop for parents with heart and intention.

A Little Wordplay on the Side

Since you speak English, you might also hear this phrase within our name:
“I’m kind to you.”

Coincidence? Not quite.

That’s exactly our intention – in the way we write, the way we think, and the way we speak to you as a mother, father, or companion to a child: With kindness.
Without pressure, without claims of perfection – but with a clear understanding of what children need, and what supports parents in doing their best.

iKindU sounds like a gentle gesture, a kind look, a warm tone of voice.
And sometimes, that’s all it takes to turn a stressful day with your child into a good one.

So in the end, the name wasn’t just an idea – it is a promise.